![]() For a gym, it’s likely to be shots of the interior of your business, photos of members using the weights, maybe some motivational phrases, and even a few recipes for healthy, nutritious food. So, how do you create a family of content? At its most simplistic, it’s about understanding some basic fundamentals of design:įirst up, what is it that you’re looking to share? This will be entirely different for every person, and depends on what purpose Instagram is serving for you. Work out the Basics In order to create a family of content, you must first understand the basic fundamentals of design. Deferring to the grid, plus thinking of your content as a family of cohesive posts, is the best possible way of achieving this. That way whenever somebody sees one of your posts in their feed, they instinctively know that it’s one of yours. On Instagram, you’re looking to create that same feeling. They have a sound that you can identify and understand to be uniquely theirs. Within seconds of one of their songs playing, you know that it’s them.
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